I use psychology, consumer research and behavioural insight to understand what people do, why they do it, and what organisations can do differently.
Psychology taught me to ask why people behave the way they do. Research taught me how to investigate those questions. Marketing showed me how those insights can shape decisions.
My work sits at the intersection of consumer behaviour, behavioural research and strategy. I work with organisations to understand their audiences, uncover the motivations behind behaviour, and turn evidence into clearer decisions.
My background spans psychology, organisational research, qualitative and quantitative methods, analytical writing and marketing strategy. I'm particularly interested in the space between what people say, what they believe, and what they actually do.
Understand the psychological and behavioural forces behind how people perceive, choose, engage and decide.
Build audience-led strategies around who you want to reach, what matters to them, and what will move them to act.
Research audiences, test ideas and turn behavioural evidence into insights that can actually inform decisions.
Make consumer psychology and behavioural science practical, accessible and useful for teams, organisations and students.
Whether you need a second perspective, a focused project, ongoing strategic support or help understanding your audience, we can build the engagement around what you actually need.
Need a second brain?
One-off or recurring 1:1 sessions to work through a consumer behaviour, marketing, research or strategy challenge.
Book a consultation →Have a problem to solve?
A defined project taking a specific challenge from research and insight to strategy and actionable recommendations.
Start a project →Need to understand your audience?
Bespoke consumer and audience research, from surveys and interviews to analysis, testing and insight reports.
Discuss a research project →Need strategic support?
Flexible ongoing consulting for teams that want consumer behaviour, research or marketing expertise without another full-time hire.
Discuss ongoing support →Want behavioural science in the room?
Talks, guest lectures and interactive workshops on consumer psychology, behavioural science, research and audience engagement.
Invite me to speak →"Good strategy starts with a better question."
Explores how transparency, perceived control and anthropomorphism shape authenticity, accountability and consumer trust in AI-mediated brand communication.
Explore → Consumer Behaviour · Behavioural Design · Brand PersonalityDuolingo doesn't just teach you a language. It gives you a reason to come back tomorrow. An exploration of how behavioural design, gamification, anthropomorphism and freemium economics transform a functional learning platform into a habitual, emotionally engaging consumer experience.
Explore → Consumer Behaviour · Luxury · Cultural MarketingWhat if the most powerful advertisement isn't an advertisement at all? An exploration of how spectacle, celebrity, cultural identity and aspiration transformed the Ambani wedding into a global marketing phenomenon — and what its success reveals about how consumers engage with brands beyond the product.
Explore →If you're exploring a research question, developing a strategy, testing an idea, or simply trying to make sense of an audience problem, tell me what you're working on.
Based in India · Available internationally
info@tanviiyer.com →